Molecular technologies such as genomics and proteomics have brought in a thorough make-over to early stage drug discovery. The strategic spotlight from the genomics technologies has gradually shifted focus to the cellular domain where the entire drug target interaction takes place. As a result, cell based screening provides promising potential to yield safer and non-toxic drugs. With the compelling need to improve the quality of hits that occur during the screening phase, it is critical that therapeutically relevant targets are identified, consequently bringing in savings on time and R&D costs.
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